The works in the Groundplans collection overturn William Morris’s beliefs that only flat pattern was suitable for a floor carpet.

- Contemporary Rugs: Art + Design Christopher Farr

All designs are registered for copyright.

About Groundplans

Groundplans’ designs pack a big punch. Whether we are catering to a small child’s mind or to an adult aesthetic, our goal is to entertain, inform, and make something beautiful both to behold and to feel underfoot.

These have been our objectives since our earliest days when we produced our first collection circa 1990. We brought nature from the ground into the home, creating trompé-l’oeil topography. From there we expanded and experimented: weaving Fiber Optics and Swarovski Crystal into our carpets.

Accepting private commissions from architects and designers on our home turf, the Big Apple, kept us busy. These designers were reshaping the hospitality industry, home furnishings and corporate America and we were right beside them (helping). We kept a low profile while introducing such luxurious textures as mohair carpets sans pattern, wool tufts on carpets from long hair sheep seasonally felted, hand carving abstract patterns into area rugs, and introducing squishy gel tiles into elevator cabs.

When asked to oversee the production of a carpet for the W hotel in Seoul Korea 2004, instead of just using the architect’s 2 color Western influenced grid pattern we were inspired to bring something of the traditional, local culture to the design. Therefore looking through our archives, we incorporated a traditional Korean flower motif to invigorate these boxed voids. While at first the designers were a bit skeptical, as the concept and design grew they loved it…and so did the hotel occupants. What was done as a one off became a Hospitality trend. 

Our products have been featured in museums, hotels and private residences around the globe, including the home of Bill Gates, Frank Lloyd Wright and such venerable brands as Herman Miller, Time-Warner, Calvin Klein, Starwood and Hyatt Hotels and Resorts, as well as Tory Burch and Versace retail stores

About Jo

After majoring in Fine Arts at NYU Gallatin Division, JODY HARROW’S development to a craftsperson was nurtured by a three year Stencil Dyeing apprenticeship with Keisuke Serizawa, National Living Treasure and founding member of the Japanese Folk Craft movement.

Upon returning to the States, Harrow studied with and became personal friends of Rudolph Schaeffer, founder of the Arts and Crafts movement in California. He, Mr. Serizawa and mentor Lenore Tawney shaped her belief in the viability of a handmade item to reach a wide market.

She started a hand silkscreen studio, PĒKA PRINTS, in S.F. to produce yardage for home furnishings while teaching at Pacific Basin School of Textiles in Berkley, CA. Her first flooring collection followed in the early 90’s.

While teaching at Parsons School of Design and working on interior gut renovations, Harrow built her a boutique flooring business. Although she caters to the extravagant when embedding fiber optics or Swarovski crystals into our carpets, Groundplans offers diverse possibilities extending its scope with her new children’s rug line footprints.

Harrow says the goal is not simply to make a sale but to develop a relationship with each client that mutually inspires and elevates.

About Eileen

When it comes to Eileen Le Guillou’s affinity for design, it is hard to differentiate between nature and nurture. Growing up alongside the Groundplans company, she learned to speak the language of business development, client specifications, and sourcing details. From a young age she has been interested in color, image, symmetry and fashion.

Throughout high school and university Eileen balanced her math, computer science and engineering studies with after school and summer classes in painting, fashion and industrial design at Central Saint Martins and the Fashion Institute of Technology. Committed to applying her technical training to public service, Eileen worked as a project and product manager for IBM public sector consulting services for 4 years leading large scale technology implementations.

Merging her management experience and love for design and function, Eileen joined the Groundplans company and Groundswell by Jo brand full time in 2018 to focus on growth and development of new offerings.