The works in the Groundplans collection overturn William Morris’s beliefs that only flat pattern was suitable for a floor carpet.

- Contemporary Rugs: Art + Design Christopher Farr

After majoring in Fine Arts at NYU Gallatin Division, JODY HARROW’S development to a craftsperson was nurtured by a three year Stencil Dyeing apprenticeship with Keisuke Serizawa, National Living Treasure and founding member of the Japanese Folk Craft movement.

Upon returning to the States, Harrow studied with and became personal friends of Rudolph Schaeffer, founder of the Arts and Crafts movement in California. Both he and Mr. Serizawa shaped her belief in the viability of a handmade item to reach a wide market.

She started a hand silkscreen studio, PĒKA PRINTS, in S.F. to produce yardage for home furnishings while teaching at Pacific Basin School of Textiles in Berkley, CA. Her first flooring collection followed in the early 90’s.

While teaching at Parsons School of Design and working on interior gut renovations, Harrow built her a boutique flooring business. Although she caters to the extravagant when embedding fiber optics or Swarovski crystals into our carpets, her company, Groundplans offers diverse possibilities extending its scope with her new children’s rug line footprints.

The products have been featured in museums, hotels and private residences around the globe, including the home of Bill Gates, Frank Lloyd Wright and such venerable brands as Herman Miller, Time-Warner, Calvin Klein, Starwood and Hyatt Hotels and Resorts, as well as Tory Burch and Versace retail stores.

At its core Groundplans has remained a boutique business – devoting the same focus and dedication to every project large or small. Harrow says the goal is not simply to make a sale but to develop a relationship with each client that mutually inspires and elevates.