The works in the Groundplans collection overturn William Morris’s beliefs that only flat pattern was suitable for a floor carpet.- Contemporary Rugs: Art + Design Christopher Farr
Groundplans’ designs pack a big punch. Whether we are catering to a small child’s mind or to an adult aesthetic, our goal is to entertain, inform, and make something beautiful both to behold and to feel underfoot.
These have been our objectives since our earliest days when we produced our first collection circa 1990. We brought nature from the ground into the home, creating trompé-l’oeil topography. From there we expanded and experimented: weaving Fiber Optics and Swarovski Crystal into our carpets.
Accepting private commissions from architects and designers on our home turf, the Big Apple, kept us busy. These designers were reshaping the hospitality industry, home furnishings and corporate America and we were right beside them (helping). We kept a low profile while introducing such luxurious textures as mohair carpets sans pattern, wool tufts on carpets from long hair sheep seasonally felted, hand carving abstract patterns into area rugs, and introducing squishy gel tiles into elevator cabs.
A few years ago we plunged into our next collection when we felt we had something to say. This time for tiny tots and children. We entered into their world by introducing both playful and educational elements so they could spend hours blissfully entertaining themselves on our carpets.
Our products have been featured in museums, hotels and private residences around the globe, including the home of Bill Gates, Frank Lloyd Wright and such venerable brands as Herman Miller, Time-Warner, Calvin Klein, Starwood and Hyatt Hotels and Resorts, as well as Tory Burch and Versace retail stores.
After majoring in Fine Arts at NYU Gallatin Division, JODY HARROW’S development to a craftsperson was nurtured by a three year Stencil Dyeing apprenticeship with Keisuke Serizawa, National Living Treasure and founding member of the Japanese Folk Craft movement.
Upon returning to the States, Harrow studied with and became personal friends of Rudolph Schaeffer, founder of the Arts and Crafts movement in California. Both he and Mr. Serizawa shaped her belief in the viability of a handmade item to reach a wide market.
She started a hand silkscreen studio, PĒKA PRINTS, in S.F. to produce yardage for home furnishings while teaching at Pacific Basin School of Textiles in Berkley, CA. Her first flooring collection followed in the early 90’s.
While teaching at Parsons School of Design and working on interior gut renovations, Harrow built her a boutique flooring business. Although she caters to the extravagant when embedding fiber optics or Swarovski crystals into our carpets, her company, Groundplans offers diverse possibilities extending its scope with her new children’s rug line footprints.
Harrow says the goal is not simply to make a sale but to develop a relationship with each client that mutually inspires and elevates.